Ten major tech publications lost a combined 65 million monthly Google visits between their peaks and January 2026. Four lost over 85% of their traffic. The same pattern appears in personal finance (NerdWallet, -73%) and health publishing (Healthline, -50%). The steepest declines coincide with the expansion of AI Overviews, increased Reddit rankings for commercial keywords, and growing use of AI assistants for product research.
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但压力也十分显著。公司管理层在财报后的业绩电话会上坦言，中国市场正面临消费理性化、行业内卷、成本高企与单店效率考验等多重压力。
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