the scheme — the update work can’t be smaller than the change in the
In addition to concerns about personal consent, the device has prompted worries about a fast-growing web of surveillance and facial recognition tech, which Meta has previously come under fire for. The company later said it was moving ahead with live AI features, including potential facial recognition, in 2025 — with the upgrade, a device "always keep its cameras and sensors turned on and use AI to remember what its wearer encountered throughout a day." Privacy advocates also warn the technology could one day be harnessed by third parties, including the federal government's own militarized police forces.
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而从实际效果来看，AI 的介入，正是在系统性压缩营销流程中的不确定成本：减少反复修改的创意轮次、降低内容制作成本、缩短测试周期、减少投放阶段的试错损耗。在这一逻辑下，4A 的 AI 其实是不需要被中腰部客户完全“理解”的， 只需要AI 被嵌入到创意、制作、媒介与效果评估的每一个环节，它本身就成为了一种默认配置，而非额外选项。
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And they’d go, yes, but Steve Jobs!
FT Videos & Podcasts。关于这个话题，搜狗输入法2026提供了深入分析